About us

About us

We are a Dutch company, based in The Hague,
with a passion for traveling and new technology.

About us

We are a Dutch company, based in The Hague, with a passion for traveling and new technology.

Our story

Our drive and commitment derived from multiple experiences of having lost baggage when flying. Starting your holiday without your personal belongings or having your exhibition ruined because your booth stand didn't make it, both have a serious impact. And not just on you. Lost luggage is one of the biggest sources of customer dissatisfaction and thus damaging, maybe even destroying, customer value for airlines. That’s why we developed a tracking solution with two goals: removing luggage stress for passengers and enabling airlines to provide a better baggage service to their customers.

Almost straight from the start, we received numerous requests if our solution could also be used for tracking cargo, ULD’s and other assets. When air travel came to a halt due to Covid-19 in March 2020, we extended our focus to tracking cargo and assets. We saw the challenges the global logistics industry is faced with and the many opportunities that digitization has to offer. So we immediately decided to pivot our business. Not in the least because we realised we can make a difference with our tracking solution.

We provide the opportunity to act immediately if something goes wrong, for instance a breach in temperature in a pharmaceutical or fresh food shipment for instance. This way we can help to cut back on food waste and spoilage as temperatures that are either too high or too low can result in loss. In addition, logistical processes can be optimized and further automated based on the data our solution provides. This will reduce customer support activities if all parties involved, including the customer, have real time insight in the whereabouts of their shipments. And ultimately, over time all the gathered data can show weak links in the whole supply chain,and thus enable structural improvements.

We live our values

Our values are more than words, they define us and guide our decisions. These values help us to achieve our goals and inspire us to think big in order to execute our mission.

Aim for WOW

Everything we do, we do with the end-user in mind. We aim for an effortless user experience, which we label: ‘zero touch’. We support our partners in creating great solutions for their customers. We actively look for feedback from partners, customers and end-users. And we continuously think about ways to exceed their expectations.

We say no

No matter how much we love our partners, customers and colleagues, we simply can’t keep everybody happy. And that means that we sometimes say no to stay focused. Focused on the things that matter and that are beneficial to our partners and customers which are in line with our vision. Don’t worry, we also know how to say ‘yes’.

We love what we do and have fun doing it

At Versa we have a passion for what we do: deliver a great tracking experience to improve global logistics and reduce its carbon footprint. We make sure we have fun while working on this mission and celebrate the little things to make our journey enjoyable. We remind ourselves not to take stuff too seriously, especially when the going gets tough.

Think, act & thrive together

We take our responsibility seriously and take ownership. But we can’t do everything on our own. Success is only guaranteed if we work closely together, both within our team and with partners. We reach out to them and include them in our processes.

Be bold, be brave

We think big and aim high. We dare to go where no one else has gone before to create solutions that have not been created before. We are curious, have strong beliefs and encourage each other to dig deeper.

Do the right thing

We believe in doing business in a fair and honest way. We provide high-quality products and services at fair and transparent prices. We treat, reward and compensate our team members and partners fairly. And last but not least we try to limit the impact of our business on the planet’s well being.

Do, fail, learn

Progress is the result of trying again and again. We work fast and try out new ideas. Not everything’s a winner right off the bat. We make mistakes, but we evaluate them thoroughly, without blame. And then we try to do better in a continuous loop: do, fail, learn, and do again.

Meet the team

We are a team of four with a passion for software, engineering and marketing. Of course we can’t possibly do everything on our own. That’s why we work closely together with a team of incredibly talented and dedicated developers in Wroclaw, Poland to create our solutions.

Remi Caron


Arjen Ulrich


Georgette Kaufmann

Marketing & Communications

Our shareholders

The MainPort Innovation Fund is a partnership of Delft University of Technology, Schiphol Airport, KLM, and Rabobank. This fund invests in promising technology companies with break-through innovations that make the aviation sector more sustainable, safer, and more efficient.

Navus Ventures is an independent privately held investment company. It invests in start-ups and growth companies with a focus on “high-tech” and “sustainability”. Next to their financial contribution, Navus Ventures actively aims to create value by sharing knowledge and experience hand-on.

Slingshot is a Dutch venture capital fund with a focus on disruptive and scalable business models using online and smart technology. Slingshot believes that proven entrepreneurs are the best inspiration for the next generation of entrepreneurs. That’s why both their team and group of investors consist of proven entrepreneurs and venture builders.

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